An Oakland company that specializes in helping nonprofits, government, and social ventures measure and manage what matters by providing consulting services. They needed an identity that would work for their range of clients (nonprofits, school districts and funders) and reflect their strength in helping their clients use data well.
We wanted to stray away from any icons that would narrowly define Public Profit’s work, so we went with the idea that less really is more. An elegant typeface simply bracketed together provided a way for the breadth of their work to be able to show. We continued this simplicity with open and clean design, which allowed us to go with strong complimentary colors that stand out.