Company: Intel Labs Berkeley
Project Overview: logo, postcard, website, product photography
The Common Sense project (primarily funded by Intel Labs Berkeley) is working on developing mobile sensing technologies that help communities gather and analyze environmental data. They hope that the hardware and software will empower everyday citizens to learn more about their environment and influence environmental regulations and policy. They needed something bold, that reflected their progressive ideas and interesting designs.
We created a logo that referenced their measurement technology where small particles are picked up to create data. In the logo the colors of nature were used showing how they measure what is all around us. The postcard and site pull in additional exciting colors (used for their devices) along with photos we have taken around the Bay Area.