Caffè Santoro is a coffee shop in the greater Sacramento area that believes in serving coffee with personality, a dose of laughter and authentic hospitality. They were in need of a logo and cards to promote their new business reflecting their warmth and Italian heritage.
We created a hand drawn icon referencing a carved initial one might see in old world Italy. It also reminds some people of an S formed in frothy cappuccino foam. In either case, this organic element is brought together with clean type possessing strong circular a’s and o’s that continue to make us think of cups of espresso. The colors of coffee are used in the designs and we created original coffee stains on water color paper to integrate throughout.