January 22, 2013
Stephanie and I are excited to announce that will be branding the Best Babies Zone (BBZ) Initiative. Our goal is to enhance the efforts of Best Babies Zone by creating a Brand Identity, Branding guidelines, Business cards, Presentation slide template, Tradeshow banner, and Website.
The vision for BBZ is that "all babies are born healthy, into communities that enable them to thrive and reach their full potential." The mission is "to give every baby born in a Best Babies Zone the best chance in life."
What an amzing project for us to work on and get behind! Especially since my mother has worked as a Lamaze teacher since I was a boy. In fact my mom taught classes right out of my childhood home for years!
We have the honor of working along side professors from UC Berkeley School of Public Health. The School of Public Health was awarded a 2.75 million grant from the W.K. Kellogg Foundation to implement a three-year pilot initiative aimed at improving birth outcomes for infants in several U.S. cities.
"According to the March of Dimes, every year, more than half a million babies are born prematurely in the United States. The country’s premature birth rate has risen by 36 percent over the last 25 years, and racial disparities in premature births are a growing concern. Prematurity is one of the leading causes of infant death in the United States. The BBZ Initiative will address issues at the community level that lead to prematurity and other adverse birth outcomes." - Berkeley Health Online
The UC Berkeley School of Public Health will serve as the lead agency for the BBZ Initiative. In addition to community, academic and public health partners including Alameda County/Oakland and a consortium of organizations will collaborate to develop and support the project.
"Major national partners include the Association of Maternal and Child Health Programs (AMCHP), CityMatCH, and National Healthy Start Association, with the evaluation design led by MassGeneral Hospital for Children. The BBZ work will be conducted under the coordinated efforts of a team of expert consultants, as well as national and local advisory boards." - Berkeley Health Online