Blog Writing 101

November 24, 2010 by bryan

The following is a reprinted by permission from our strategic partner, Nora Isaacs at Isaacs Ink.

A lot of people ask me for advice about writing a blog. Here are eight tips to get you started. No excuses!

  1. Create buckets of categories.
 Put things into categories: events, news, inspiration, case studies, etc. Then start filling them up. Carry a notebook or a tape recorder with you when inspiration hits.
  2. Your Headline is Everything.
 People make snap decisions whether to read or not based on a split second. Write a catchy, active heading.
  3. Be authentic.
 Don't try to be someone you think you should be. Take a risk and let your true voice come through.
  4. Avoid the passive voice!
 Which sounds better?
Mrs. Smith is an accountant in Oakland, California.
Mrs. Smith, a certified public accountant, cut her teeth doing books in the competitive world of New York City fashion.
  5. Show, Don't Tell.
 Instead of just saying what you do, tell a story that illustrates it.
  6. Be aware of sentence length.  Mix long and short sentences so you establish a rhythm and a flow. Go ahead. Try it.
  7. Start a conversation by ending with a question.
 Keep the dialogue going by inviting comments.
  8. Keep it short. Enough said. 
Reprinted by permission from our strategic partner, Nora Isaacs at Isaacs Ink.

Nora Isaacs — seasoned copywriter, journalist, editor, ghostwriter, and author — has been crafting words for over 15 years.

Her work has appeared in The New York Times,,, the San Francisco Chronicle, Women’s Health, and elsewhere. Nora is also an experienced corporate writer whose clients include Kaiser Permanente, California Pacific Medical Center, Sunset Custom Publishing, The Seva Foundation, Demo Conferences, Kripalu Center for Yoga & Health, and more.

Nora is also the author of the book Women in Overdrive: Find Balance and Overcome Burnout at Any Age.

Nora has written about hundreds of fascinating topics across many industries and has honed her skills as an expert researcher, interviewer, and writer.

She graduated from Lafayette College with a degree in English. At Columbia University’s Graduate School of Journalism, she majored in magazine publishing and wrote her thesis on performance poetry. She lives in Berkeley with her husband, two sons, and their Rhodesian Ridgeback.


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